MAGAZINE EVALUATION

MAGAZINE EVALUATION

The target audience of my student magazine students, the audience profile for students is that they will most likely be a suceder, aspirer or achiever or a combination of these. in that they are driven, ambitious succesful, wants to better themselves and someone who wants and does do well.they will be post materialists in that they want 'to be something later' according to the jicnars scale my readers will rate around a A/B/C1. they will be aged between 16-19 and be male or female. according to the lifestage catogories they will come under either decision pending, in that they have no dea what they want to do with there life, or have career comitment, in that they know what they want to do and are going to go out of there way to do it. To some all of this up I would say:

"its for students who are unsure about life, where they want to go and what they want to do, but still aspire to the greater things in life, they are confident in what they do and enjoy doing it, they just dont know how to apply this to there future"

to ensure that I managed to adress my target audience I used a number of different techniques that I thought would appeal to the them. These being that I used a new fresh style of design to appeal to the desired audience. I kept the magazine colourful and bright to catch the readers eye. I also used big bold sans serif fonts to help the design look new an modern to make it appeal to the younger generation. I also used a young style of language that the readers would understand and be able to relate to.

I asked a few of my fellow students what they thought of my magazine and wether they thought it would appeal to them. And all the feedback I got was positive and a lot of the people I asked said that they would infact buy the magazine if it was available to them. So overall I think I managed to communicate to my target audience effectively by completing all of the above effectivly.

In comparrison to other student magazines that I have looked at my magazine seems to fit in with all of the norms that are used. These being:
*new fresh style of design to appeal to the desired audience.
*colourful and bright to catch the readers eye.
*big bold sans serif fonts used to help the design looking new and appeal to the younger generation.
*young style of language used.

The only norm that my magazine didn’t seem to fit into was that a lot of other magazines tend to use fashion/action photography which I didn’t use in mine. However I still feel that the images I used work affectively and appeal to my target audience.

If my magazine was real It would most likely be low budget or even free as it is aimed at students who wouldn’t have a lot of spair money to spend on it. I believe that it would be distributed within colleges around the country, this way all students can gain access to it easily. The magazine itself I don’t feel would be able to interest a major publisher despite the number of students that would be interested in it. However I don’t think that raising money to run the magazine would be a problem as I think that the magazine would be a very effective way at advertising products and services to students, and it is this advertising I beleive that will cover the costs of the magazine.

During my development of the magazine I used a number of different softwares and equipment some of which was new to me. The main problems I encounterd came with Quark express as I had never used this programe before and getting it to do what I wanted to do was some what of a problem. However this wasn’t to hard to overcome as after a little bit of practice and just by messing around with the different functions available I managed to work out how to do the things I wanted.

Overall I think my magazine works well, but there are still a few things that I would do differently. These being that my magazine did lack the fashion and action photography that the other student magazines had. And I think that it would benefit from this. The masthead has also become de-pixilated slightly which I think would need to be solved if I re-done the cover.